Not Just a Website
Your website should be created to tell the story of your business. How the journey developed the brand and company philosophy.
A well crafted website will do more than just brand your company, it has to tell the story, offer the product or service information, answering questions before they are asked intuitivly.
First impression is king, Bring your visitors along on your journey, sell them on how your are different, better and worthy of their investment of time together.
Your website has to appeal to a certain group, it must convince them they belong there and are appriciated, That by being associated with your company is Good.